I need to train my team on the standard use of Marketo next week. Does anyone have a training presentation about Marketo email, landing page, list, smart list, forms you can share with me?
In addition to the Marketo University basics, I'd suggest Josh Hill's Marketing Rockstar Guide where you can pick specific sections to train them on, and also refer them to for future questions!
What sort of deck do you need? I may be able to provide something, but it will take a couple of weeks.
The thing is that training is not a single deck experience and it takes quite a bit of time for teams to really get it. Feel free to email me above and we can chat further.
First step is a general "language of Marketo" (What's a smart campaign, engagement program, what does success mean, etc). These people may get into Marketo to view a dashboard but won't be actually working in the system. We just want them to have a basic understanding.
Like Josh mentioned, even basic training like this requires a lot of customization tailored specifically to how your environment is setup in your company. We have built several Marketo "playbooks" around the basics - but they all align to how our instance is configured. When we shared some of the basic/generic presentations/training with the field, they were frustrated that it didn't resemble our environment (primarily all of the screenshots that we include).
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