Marketing Performance Insights

[Allison_Proehl]

Has anyone had a chance to try out Marketing Performance Insights? What are your thoughts on it? How does it compare to RCE?

[Dan_Stevens_]

Greg, are you suggesting that everything that can be done in RCE, can also be done in any other major BI tools (Tableau, Power BI, etc.) - when bulk extract is used?  I noticed the issue with “tags” mentioned here (Tags not populated in programs table ) and wasn’t sure if bulk extract would resolve this limitation.  Tags are a common dimension in our reporting.

[Grégoire_Miche2]

Hi Dan,

it really depends on how the export if being done (Tags can be exported, but you need to reexport the programs one by one, by ID, after getting the list of them). Also, in order to replicate evrything, the attribbution models have to be completely recomputed, as well as the revenue cycle statuses. The LP stats and email stats also need to be recomputed. On the LP stats, though, we would usually rather info from our web analytics.

So, out of of the box, not all reports can be produced from raw data, but with the proper compuations in  your data ware house, it probably can get done.

-Greg

[Dan_Stevens_]

Today, we're just extracting specific data from Marketo via the API - vs. using the bulk export feature.

[Dan_Stevens_]

I don't think MPI uses a separate data warehouse where all data is captured each evening.  I believe it's using real-time (or near real-time) data.

[Steven_Vanderb3]

They do in fact use the same data warehouse.

[Dan_Stevens_]

Thanks for clarifying, Steven. 

[Grégoire_Miche2]

Hi Ali,

Although EU instance have been upgraded last thursday, the new reporting is not available yet.

-Greg

[Allison_Proehl]

Good to know. I just saw all the product docs and assumed it had been full released. Thanks Greg!