Marketing Emails

[Anonymous]

I am currently setting up my first email blast in Marketo, which is our newsletter that goes out each month to our customers that have signed up for our newsletter.  Is it best to email from our marketing email (ex. mrktng@...com) or should we use the lead owner email addresses?  I am not sure if it should come from the lead owner or not because its a marketing email not a nurture email, should we keep these seperated?

Any help would be appreciated!

[Kim_Allen · Accepted solution]

Hey Kristen,

Really it's your preferrence... It's different for each industry and line of business as to what works better and for which emails.

I'd recommend A/B testing it for a while and then declaring a champion. You can A/B test from ppl easily now in Marketo.

Kim