Market best practice template library structure / design

[Jason_Li3]

Hello,

We are looking to revamp our Marketo template library, which is a collection of programs built with best practices in mind and intended for our global field marketers to clone and leverage.

I was wondering if other organizations had a similar resource and how they setup their navigation, foldering and templates. Additionally, what does your communication plan look like to encourage utilization and how do you measure success?

Thanks in advance,

Jason

[Kevin_Weisenber]

Hi Jason,

We have a "center of excellence" folder that lays out structures for programs so users don't have to start from scratch. We encourage utilization with these programs by training to rely on these as a starting point or to clone an existing program that was successful for them.

[Jason_Li3]

Hi Kevin,

Thank you so much for the note and detail!

Much appreciated,

Jason