Managing PR List With Marketo

Simon_Lessard
Level 4

Managing PR List With Marketo

Hi everyone,

Is there some of you who manage a PR list (journalists, bloggers, influencers,...) with Marketo?

I'm thinking of tracking bounces, clicks but also apply them product scoring, interest scoring in order to profile them. If you manage similar operations, I'd like to know what are your best do's and don'ts and favorite hips and tricks.

2 REPLIES 2
Justin_Norris1
Level 10 - Champion Alumni

Re: Managing PR List With Marketo

Simon Lessard

How about a contact type segmentation? E.g., Prospect / Customer / Partner / PR-Influencer

You could overlay this in reporting on top of your existing scoring models to identify who is engaged and to prioritize marketing outreach. This would be low effort and would help you gauge the benefit of doing it. I would try that before developing a custom model of some kind just for these folks.

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Justin Norris | Perkuto​

Simon_Lessard
Level 4

Re: Managing PR List With Marketo

Thanks Justin Norris​, that's insightful