Hello Marketo Gurus!
Is there a way to find out how my lists are performing that a slow adult such as myself can follow?
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Then you can just run an Email Perf report + smart list=list.
Conversions can mean a lot of things, what is it to you?
see slideshare.net/jdavidhill - there are slides on reporting.
What type of performance are you looking for?
Sorry for the lack of detail. I guess it would be overall engagement: opens, clicks, conversions, etc. Really just looking for a general overview of how my main lists are reacting to campaigns.
Depends on what metrics.
Got it. If I had to choose metrics then I would say Email Opens + Email Clicks + Form Fills.
Email Opens/Clicks may be enough, though.
Thanks Josh! Once again you saved my a**.
Edit: Conversions for us are simply form fills right now.