List Cleanout

Christian_Tovar · ‎10-09-2018

Hello,

I've inherited my Marketo instance and am fairly new to the platform but would like to understand if this trigger is setup correctly. I setup an email send and it showed that there were thousands of people being blocked. Not sure if this is all correlated but I want to make sure this trigger is working. I believe this is supposed to delete the hard bounces so that we don't have them in our system. Can anyone help shed some light?

Let me know if the attachments are helpful.

Chris_Wilcox · ‎10-11-2018

Hi Christian,

"Email Bounces" is for Hard Bounces; there is a separate "Email Bounces Soft" trigger you can use to capture soft bounces as well.

I saw a few other responses to others in the thread that I will try to answer here. Marketo has two types of smart campaigns it can run, Batch and Trigger. Trigger campaigns use trigger filters (orange) to watch for activities to happen, and the reacts to those. Batch campaigns, use a set of filters (green) to select people who meet certain criteria (e.g. people with an email bounce in the last 30 days), and can perform an action for those that qualify. Trigger filters are only forward facing, as they are watching for the activity to happen in order to trigger the flow step. Batch campaigns are run after something has happened, so it can look backwards at activity history and run a flow step for all of those qualifying contacts at once. Hopefully that helps explain that portion.

Munchkin is the piece of javascript code that lives on your website that gives marketo visibility into web activity, page views, etc., for contacts in your Marketo database. You are most likely using this. Sanford's point is that just having a bad email may not be a good enough reason to delete the person. Definitely a good enough reason to stop emailing them, but for all you know they might be using your website all the time. Deleting them doesn't help you much as you now have no visibility in their activities, etc.

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