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Links redirect before resolving

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Jane_Massey
Level 2

Links redirect before resolving

Why does Marketo take one of our links (https://www.ourwebsite.org/...), temporarily redirect it to an http://e.ourdomain.org/... address before resolving to our recognizable link (https://www.ourwebsite.org/...) with the Marketo tokens appended? I understand the tokens, but what I don't understand is the need to redirect in the first place.

 

Do the redirects expire after a year? I don't think they're supposed to, but some of our staff think they are. 

 

 

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SanfordWhiteman
Level 10 - Community Moderator

Re: Links redirect before resolving

That's the way email tracking works! The link is rewritten so the person first visits the Marketo-hosted tracking server ("branding server") so the click is logged, then they're JS-redirected to the original destination.

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3 REPLIES 3
SanfordWhiteman
Level 10 - Community Moderator

Re: Links redirect before resolving

That's the way email tracking works! The link is rewritten so the person first visits the Marketo-hosted tracking server ("branding server") so the click is logged, then they're JS-redirected to the original destination.

View solution in original post

Jane_Massey
Level 2

Re: Links redirect before resolving

Thanks, Sanford. I'm a mere marketer, not a programmer. Mystery solved. 

 

Do these redirects expire?

SanfordWhiteman
Level 10 - Community Moderator

Re: Links redirect before resolving

They do not expire.