LinkedIn Lead Gen Forms and Marketo

[Balkar_Singh]

I have a LinkedIn Lead Gen Form which integrates to Marketo.

I need some mandatory fields on LinkedIn, because Marketo>SFDC sync requires it.

However LinkedIn Forms

• Do not provide more than 10 choices for custom question (we need more)
• Do not provide more than 3 custom questions (we need more)

We tried to reduce the required custom questions which we can infer, however there is some data we need from the users (e.g. Product Interest) - and we cannot reduce the mandatory custom questions field to 3. We need at least 4.

Is there any possibility/workaround for this?

[ryan_theis · Accepted solution]

Unfortunately, I believe the max limit is three custom questions and five custom checkboxes (mostly for opt-ins).

Hidden fields are available, too, which can come in handy if you add automations.

Maybe instead of making it multiple choice you can make it an open textbox and then configure a backend way to identify product interest.

Best of luck.

[Balkar_Singh]

Thanks!