Linkedin Advertising and Micro Sites

[Anonymous]

We have an event program which is more like a 'microsite' with several landing pages (agenda, session overview, etc.) - I would like to sponsor several linkedin posts back to this microsite, but I'm not sure what will happen when someone clicks on our link (including the leadsource=linkedin portion), and then navigates to one of the OTHER pages on the microsite before converting. There are forms on every page. How can I carry the leadsource attribute along to the other pages this person visits?

[Anonymous · Accepted solution]

You can look into creating a cookie to store the value, then have the form read from the cookie to populate the value. We have some sample code in the search engine/ppc article (https://community.marketo.com/MarketoResource?id=kA650000000GsPJCA0) that you can adapt, or you can probably find some javascript online as well.

[Anonymous]

Thanks Jim. This looks crazy complicated vs. just duplicating the program and only linking to the LPs/microsite in the new program created. Might work better for my needs, but I am going to bookmark your link anyways in case we get more advanced with our advertising. Thank you!