I am looking for some good resources on legislation/anti-spam laws/privacy laws surrounding Marketo's functionality (Web Activity Tracking, Sending Emails, everything.....) when it's use involves all countries. I am looking to gain insight into:
Could anyone point me in the right direction? Any resources would be great.
Overall, suggest that all is double opt in and you record the person's log data carefully to prove opt in, regardless of Country.
If you buy lists, then be super aware of which country the lead is from. Only US is definitely opt out still. UK kind of...
1. Germany requires Double Opt in. there is no interpretation.
2. I suggest asking a lawyer. I had a doc somewhere that a lawyer summarized the situations, but it's easier to treat them as the same. I would be careful about implied consent beyond things like Operational emails or a salesperson responding to an inquiry.
in addition to the country legislations, there is few other things to take into account:
Unlike Josh, I tend to think that it is worth trying to differentiate things because the double opt-in is so restrictive, while some countries, such as France, will tolerate Opt-out for B2B.
Hi Greg and Josh. Thank you for your input. I have a couple more questions:
I believe all countries require at least an unsubscribe link and address of the sender.
Ah, found my notes or links
I agree that Cultural norms should be considered in all marketing.
If you have used Mailchimp, you know they do Double Opt In automatically.
You should also consider the Do Not Call list in your country. The UK is about to become more restrictive for businesses and the US has some interesting rules on Do Not Call and cold calling mobiles.
While I did find my master table of EU email permissions, I am not going to share it because I believe it may become out of date soon and I know people will use it instead of asking a lawyer. I would treat all EU countries as double opt in, even if they are technically not.