Leads from third party vendors

[Anonymous]

Hi there!

How can we bring leads from third party vendors into our Marketo database?  Currently,we manage this via list import into Marketo - this process is manual and cumbersome since we work so many vendors.  Is there a way to automate this process?

The vendors are not using Marketo forms, they have their own collection methods to generate leads.

Help is much apprciated.

[Anonymous]

HI Divya,

You can automate this process through Marketo's SOAP API. Here's an article to learn more about it: http://community.marketo.com/Marketodeepdive?id=kA5500000008QN3CAM.

Hope this helps!