Leads/Contacts vs Contacts/Accounts

[Anonymous]

We currently have our Marketo/SFDC set up that any new prospects come in as leads until they're qualified and converted to a contact. I don't know the full background of why things were set up this way - wondering if there's any reason why we couldn't have it set up so that everyone comes in as a contact instead of a lead and is added to an account? Thoughts?

[Josh_Hill13]

Kelly,

Your current setup is pretty standard. You can definitely switch to using Contacts. There are several threads on this that you should take a look at before attempting to implement this.

[Anonymous]

Thanks - I was trying to find any other threads about this with no luck. Any way you could send me the links to those?