Lead submitted invalid email address - will Marketo try to resend or will it be marked as bounced?

[Dan_Stevens_]

We had a lead submit an event registration form today.  A confirmation email with important info was sent to him.  The marketer realized that he had forgotten to include the "." between his email domain and com, eg. "xyzcom".  Marketo isn't yet indicating that this email bounced (or delivered) - just that it was sent.  Should we manually send him the confirmation email (now that we corrected his email address in his lead record) or will Marketo attempt to send again after 24 hours?  I'm thinking that since this isn't a soft-bounce, Marketo will treat this as a hard-bounce and mark the lead email address as invalid.  Just looking for confirmation from others here in the community.

[John_Clark1 · Accepted solution]

Hi Dan,

I would manually send him the email, as Marketo will continue trying to deliver the original (with the bad email address) for up to 36 hours before it gives up, and won't be able to get it delivered.  It won't retry again after that (with the good address), so it would be best if you sent it now.

John

[Anonymous]

Thanks for the info John. Makes sense.

So just to reconfirm, the 'email send retry' mechanism uses (and retries) sending to the original email address that the email was sent to. This retry mechanism does not check back in Marketo lead email address field for email address value if updated.

Rajesh

[John_Clark1]

Yes, it continues trying to send the email as it was processed when it was originally sent.  There isn't anything that would check back with Marketo about the lead record, so there isn't any way it would see that the email address had changed.

[Anonymous]

Thanks John