Lead Status LOV

[Anonymous]

Has anyone changed the Default Lead Status List Of Values (LOV) in SFDC and replaced with lead type terminology that is consistent with revenue marketing?

The Default SFDC LOVs are:
•Open
•Contacted
•Qualified
•Unqualified

We are considering replacing the Default LOV with the picklist below:

•Raw

•Inquiry

•AQL

•MQL

•SAL

•SQL

•Nurture

•Converted

•Disqualified

What are others using as alternate LOVs for Lead Status in SFDC?  Is it working well with Sales Teams?  Is anyone using “Opportunity” in their Lead Status picklist?

[Anonymous]

Hi Clause, 

We are using the following list of values for lead status in SFDC: 

Not contacted
Contacted
Marketing Qualified
Sales Accepted
Sales Rejected
Unqualified 

[Anonymous]

I think you should absolutley use those alternate LOVs.

We recently revamped our statuses to remove a lot of old junk statuses acquired over the years. We are using an ammended LOV for Lead Statuses in SFDC. Our current list is:

• Marketing Qualified Lead (MQL)
• Sales Development Lead (SDL)
• Sales Qualified Lead (SQL)
• Disqualified (DQ)
• Opportunity
• Added to Existing Account
• Working
• Old Lead (Pre-2012)

So far this has worked to help us organize our leads and understand where they are in the buying cycle. The sales staff was hesitant to work with these initially, but have warmed up to the simplicity of the statuses. It is important that you get their buy in since you will be relying on them to classify the leads once they are assigned to them.

Opportunity is a converted status we are using. It helps us to understand if a lead was converted as the staff is not always associating a contact with their opportunities. Added to Exisitng Account is also a converted status that we use for new contacts at existing companies.

[Anonymous]

For the most part we don't include revenue stages in the Lead Status values as these are indicated in a separate field .  We use the following values.

• Open - for new leads that haven't been followed up on by a rep
• Working
• Qualified
• Unqualified
• Remarket
• Not Interested
• Bogus Info
• Gone
• Competitor

[Anonymous]

Hey Elliot. Great recommendation. Can you provide your definition of "Working" and who is responsible for the activities, what the activities are, at that status? 

Thanks!