Lead Scoring with Tokens or with figures

Anonymous
Not applicable

Lead Scoring with Tokens or with figures

Hi, 
I just want to know what is the added value to use Token when lead scoring than adding point directly within the flow such as Change Score +5?
I have learnt to add point in the flow, not to create token and add points from there. What is the difference?
Thanks
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4 REPLIES 4
Anonymous
Not applicable

Re: Lead Scoring with Tokens or with figures

If you have several programs that changes scores, you'll have to change all the steps in program flows if you latter decide to change the value. If you use tokens, you can just use the token values in My Tokens and all programs' value will be changed.

You may want to change the values if Sales start complaining about getting leads that aren't yet qualified.
Josh_Hill13
Level 10 - Champion Alumni

Re: Lead Scoring with Tokens or with figures

As Hitoshi noted, the token scoring system allows you to change any or all scores much faster than having to go into each campaign flow.
Anonymous
Not applicable

Re: Lead Scoring with Tokens or with figures

In theory this makes it easier to view the scoring model in one location and simplify changes.  In practice its not more valuable than global scoring campaigns that don't use tokens.


Anonymous
Not applicable

Re: Lead Scoring with Tokens or with figures

Thanks everyone, it makes sense now.