Lead Scoring Inactivty Decay

[Benjamin_Ortiz1]

If a recurring batch campaign to reduce Lead Score is set to run every day with a filter "Not Visited Any Webpage in Past 30 Days" will Leads continuiously have their score reduced everyday or will Marketo only run this once in a 30 day span for each Lead?

[Kenny_Elkington]

Hi Ben,

It wil run everyday and qualify leads according to the qualification rules set in the schedule.  If you want it to decrement daily, set it to Leads can go through the flow every time.  If you want it to decrement once every thirty days of inactivity, set it to qualify once per month.