When Marketo setup our instance they imported an example scoring campaign to grow & decay lead scores. It was spot on and very useful. But I noticed that they grow & decay both Lead Source as well as the corresponding Behavior or Demographic score... At first I thought the Decay score would only decay the Behavior & Demographic numbers which would leave Lead Score as an aggregate count of scores, but no, it decays as well. Does anyone have a use-case on why the other field is also there?

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Lead Score vs. Behavior/Demographic Score (Why Both?)

Juli, I think that is an excellent solution. I have been brainstorming about the same as how we can use alphanumeric model for lead scoring. When you get a chance, please share the images. That would be awesome !

Lead Score vs. Behavior/Demographic Score (Why Both?)

Re: Lead Score vs. Behavior/Demographic Score (Why Both?)