Email performance report is not showing any unsubscribes

[Anonymous]

I have had a lot of campaigns go out this week, and I know people have unsubscribed, but the analytics report is showing 0 as the unsubscribe amount for all emails. Any idea why this might be happening?

[Anonymous]

The most common error with analytics reports is the date setting.  Are you certain the report has the right date setting?

[Anonymous]

I am facing the exact same issue in both the email performance report and a smart list that I have run.

The activity log shows that my test record has unsubscribed - so I know the form and landing pages are working properly.

How long does it take for Marketo to recognise that someone has unsubscribed from a particular email and reflect it in the reporting?

[Anonymous]

James many reports are not automatically updated in real time.  Look for a refresh button in the bottom left corner and you should be able to force an immediate update.

[Roxann_McGlump1]

If the email is not using the Unsubscribe footer in Admin > Email, or using a custom link with the {{system.unsubscribeLink}} token, Marketo will not register an Unsubscribe from it.  Custom unsubscribe links built into emails or email templates that do not use the token will not result in an Unsubscribe activity and will not count as an Unsubscribe on the email performance report.

[Jamie_Barclay]

I have this same issue and I've tried to understand this.

We have this link in our footer:
http://mrktoa.blueshieldca.com/bsca_unsubscribe.html

Are you saying that we  need to adjust this in our email admin area?

[Roxann_McGlump1]

If you just have a plain link to "http://mrktoa.blueshieldca.com/bsca_unsubscribe.html" in your footer, Marketo will just see that as...Edit the Unsubscribe Message - Marketo Docs - Product Docs