I inherited this database and am trying to resolve an issue with lead scoring.
I rewrote the demographic scoring criteria. I then reset demographic scores to be zero, and lead score to equal behavioral score. The system took this adjustment just fine. When I ran the leads back through the demographic scoring program, the Lead Scores are adding additional values that do not add up to Demographic + Behavioral. This misalignment was occurring previously, but I thought resetting them may correct the issue.
Does anyone know why this is happening or where the additional values may be coming from? Is there a better approach?
This is because, when you set the demographic scoring, for some of them, you do not add the same number of points to the lead score.
I really prefer not to do it that way and to perform the score additions through the CRM (if you use SFDC, create a workflow that adds the b score and the d score and returns the total in the lead score field).
If you do not have a CRM, you can also use a webhook or even ask for Marketo professional services to setup a munchtion to to the addition (this service has a cost, though).