I was wondering if anyone knew of a report I could pull from Marketo to show all the lead scores currently across the my whole account? I am looking to do an audit of the lead scores to see what should be changed and what is currently in play.
Any tips on how to do this would be greatly appreciated.
Lead Performance report, grouped by Lead Score (set to "tens"), will give you a report giving a rough distribution of your lead scores 0-9, 10-19, 20-29, and so on. It's a quick report to make.
That and a combination of the methods above will help you evaluate your scoring. Spot check opportunities, closed won leads, MQLs that were recycled, etc.
You can also bucket by adding relative score to the view before you export. However a export of scores will not help you in your review. I recently did a lead score review. and I also added columns for: Has opportunity, has opportunity won, has been converted to contact, and so on. This way I can actually see if the higher lead scores are also the leads that have relatively more opportunities. And with that confirming the lead score predicted buying behavior.
Both methods mentioned above will work, but the big question will be bucketing. You can either use Salesforce (Josh's method) to bucket or you'll have to use Excel (Kimi's method).
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