Lead is Created Trigger- Including anonymous or not?

[Anonymous]

If you use the Lead is Created trigger, does it refer to the creation of an anonymous lead, or just to the creation of a known lead? 

So if I visit the website (gaining a cookie in the process), and then only return a fortnight later to fill in a form, is the campiagn triggered upon the first visit or the filling in of the form?

[Anonymous]

It should trigger when the lead is converted (form fill out).

[Anonymous]

Thanks Breno. 

One of my smart campaigns uses "lead is created" as a trigger. Then how come not all the new known leads are affected by it? I set up the campaign a few days ago and in fact, judging by the activity logs, most leads don't have any evidence of being affected by the campaign?

Thanks Fred

[Rasmus_Bidstru1]

Found the answer for this one?

I got same issue

[Aslihan_Ayan_Ha]

Hi Ramus,

The Lead is Created trigger will only apply to known leads, not anonymous leads. The lead will become known when the lead fills out a form or enters to Marketo thru your CRM or List import or API.

[Rasmus_Bidstru1]

Hi Ashley

What if they are created through Rest API?

[Anonymous]

If you meant creating anonymous leads via the API, then you can't do that. Though leads created via the API will trigger the Lead is Created trigger.

[Rasmus_Bidstru1]

Ok, its very strange i cant make it work then