Landing pg with form

[Christine_LeBla]

Need to know the best workflow for what I'm trying to achieve. Going to transfer a landing page into Marketo. It will also require a form, redirect to Thank You pg... and I would like to try out the auto-response email.

Correct me if I'm wrong:

In Design Studio - If I were to select & clone the 'Landing Page Template - Guided' (your stnd Bootstrap layout), re-name, strip out all code except Doctype & any call to make it responsive, paste in my static HTML from my source, use Marketo Forms to create the form fields... apply the embed code from that form into the landing page markup... is that the best method for going about this project?  (this one won't need any editable/rich fields, etc)

For the auto-response email, would that qualify this as a 'program' and require a program to be set up under Marketing Activities for such a project?

What I also want to know is: if a landing page with form is not a part of any particular marketing campaign, but intended to be a page on a website for simple lead gen... would the entire project for this exist only in Design Studio? Simply 'approve' page and apply the hyperlink to this page on my website and I'm good-to-go?

Please point me in the right direction for the initial set up I am seeking so that these key items [landing pg, form, thank you page, auto-response 'thank you' email] are linked together.

Thank you. New user and Core Concept Training not till a couple more weeks.

[SanfordWhiteman]

paste in my static HTML from my source, use Marketo Forms to create the form fields... apply the embed code from that form into the landing page markup..

Oooh no, you do not use the embed code. You use a named mktoForm element.

There are a lot of other considerations in what you're asking -- some are matters of opinion and some matters of sanity and some matters of functionality. Do you have a consultant engaged for onboarding?

[Christine_LeBla]

Drop the form ID into the landing page, yes? ...Not so sure the Insert Elements with my saved form options will be available if I paste in all the markup to create my own static template. Do you think it will?

So, for my understanding, all Marketo forms are created and reside in Forms... just ensure name is is consistent w/ LP to help make the match? Is that right?

Marketo does not integrate the form builder directly with the landing page creation process?

[SanfordWhiteman]

Drop the form ID into the landing page, yes?

No.

You use a named mktoForm element, like I said.

Marketo does not integrate the form builder directly with the landing page creation process?

The Form Editor is a separate microservice, if you will.

By creating a form, you allow the form to be chosen when you add a mktoForm element to your LP template.

just ensure name is is consistent w/ LP to help make the match? Is that right?

No, that phrasing doesn't really makes sense in Marketo-speak.

[Christine_LeBla]

OK, everything aside from the naming of the forms & LPs is clear now. - How else would you know which goes with what?

For example:

FORM-ProductBrandName-SampleRequest

and the LP would be: ProductBrandName-SampleRequest or LP-ProductBrandName-SampleRequest

Let me know what your best practice is for that.

Thank you.

[SanfordWhiteman]

Since the best practice is to use universal forms (forms shared across LPs) there isn't a need for such a one-to-one naming relationship.

[Christine_LeBla]

OK, thanks. In our case the forms are unique and customized per landing page - also somewhat in-depth; we won't be able to take the universal approach.

I do see what you are saying, and we'll see what future business needs allow for a universal form in future.

Thank you for the suggestions.