I'm under pressure to stop using Marketo landing pages and transition landing pages back to our website (with a Marketo form embedded) so that our website gets the SEO boost from our landing page promotions.
Has anyone had to do that and do you have ideas/considerations on that?
I know that if we go back to landing pages built in our website, we won't have prepopulated forms for return visitors. Anything else we'd lose by doing that?
Solved! Go to Solution.
Where can I find out how to pre-fill on non-Marketo landing pages with Forms 2.0? I can't seem to find anything to tell me how to do this.
I also understand that pre-fill in an embedded web form is not possible.....did you ever learn otherwise? @JoshHill....can you explain your comment?
Josh probably was mistaken, that was 3 years ago. Pre fill is not possible in embedded forms.
I'd have to agree with Josh in that generally speaking I don't like to have LPs for direct response/lead generation crawled by search bots. The primary reason for this is that if you were to do a ton of A/B testing to optimize for conversion chances are that the content on these pages will over lap (H1, Body, Title Tags, Meta description) and there's the potential of creating duplicate content pages.
Depending on what type of business you're in, if you're running hundreds or thousands of these tests over time, for example, chances are you'll get penalized by Google's Panda update that came out years ago. It essentially penalizes domains with duplicate content that is perceived to be an effort in "gaming" the system.
Landing pages designed for lead generation should not be crawled by bots. You should push back on your organization and have them focus on creating content on the domain that maps to the buyer's journey and helps them answer questions they're looking for. Becoming a thought leader with exceptional content that builds trust and engages users might be a better way of looking at it.
Many of the pros and cons of where to host landing pages are covered here.