Landing page forms that use the "social form fill" feature create leads before the form is submitted

[Anonymous]

Our sales staff noted a strange anomoly today. We have a landing page which uses a form with a few features:

• Some of the form fields are hidden and populated from values in the query string. These values are historically important in many of our workflows.
• The form uses the "Social Form Fill" feature, allowing leads to authorize us access to info from their social profiles.

We learned that when a lead clicks on one of the social buttons and authorizes that application to play nice with Marketo, a lead is created or updated. In other words, a lead doesn't have to submit the form on the landing page in order to be entered as a lead!

While this has some neat advantages, it is leaving our current workflows in a mess when this happens, as the hidden fields in the form are not captured from the url. 

Has anyone else seen this? Is this by design? If so, how do handle a lead that has only provided some social profile info?

[Anonymous · Accepted solution]

Not surprising as we've seen similar behavior with Social Share Buttons.  Since the Social Apps were existing CrowdFactory functions that are not native to Marketo, they seem to create leads independently without regard for existing leads or in your case, the existing Marketo form that it is associated with.

The Social Share activities should be merged with existing lead and not create new lead Idea ("We Like It!" status) may resolve this problem and you may want to vote for it.