I've just become aware of the ITP 2.0 standards to be rolled out next year. I understand it aims to reduce the ability of third-party web trackers with cookies.
Is this something to worry about with Marketo munchkins? Are there any steps I need to take keep the munchkin tracking feature in place?
Can somebody link me to Marketo documentation addressing this issue? TIA!
AFAIK, Marketo munchkin cookie is a first party cookie, if implemented properly.
Unfortunately, it's not that simple. The Munchkin cookie can be affected because it is also used in 3rd-party contexts. A prime example is when the embed code is used on a 3rd-party site, and it loads from the primary landing page domain (as is itself necessary to deal with Firefox Tracking Protection and privacy plug-ins mistakenly blocking the forms library).