Issue Adding Web Page Information to Interesting Moment

michellechopin · ‎11-27-2020

I've set up Interesting Moments to run on every form fill on our website and want to include the web page that the form is filled out on (we use the same form in multiple places so I'm trying to give Sales a wider picture of the lead's key activities).

I updated the IM to be as follows:

However, after filling out the form to test, this is what shows in Marketo - it's not populating the Web Page:

My questions:

Is this the correct trigger I should be using to display the Page URL? I tried {{trigger.Name}} before but it populated the name of the form (assuming because that's the trigger for the IM)
This particular form is a pop up once the visitor clicks on the page CTA - would that prevent the web page trigger from working as intended?

Any help/insight is much appreciated and thanks in advance 😀

SanfordWhiteman · ‎11-27-2020

Use {{Trigger.Referrer}}.

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michellechopin · ‎12-21-2020

I didn't get a notification to your last update, @SanfordWhiteman - apologies for not replying until now!

I had a great chat with one our web developers who gave me some huge insight for our forms set up and how they work. We use Marketo to set up the main button for the form, our Web Team sets up the form on our website, and an API connects the two, which is likely what throws a wrench in for using that Trigger token.

With that, we considered using the SFDC field that gets populated when someone fills out a form. I populated Lead.Website URL into the Interesting Moment and it was able to pull the data into Marketo. Going to work to update all of my IMs for these forms and backfill data so that we have more information/history on leads who have filled those forms out to date.

Many many thanks for your help on troubleshooting this - I learned a lot! 😀

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