Is it possible to set up different unsubscribe footer content for different emails?

[Anonymous]

We want some of our unsubscribe footers to be the default message, but some of them to be more specific about what exactly customers are unsubscribing from. Is there a way to set up multiple unsubscribe footer messages so that we can choose based on what kind of email we are sending?

[Edward_Unthank_ · Accepted solution]

Yes! You'll need to have the unsubscribe link coded into a ".mktEditable" div at the bottom of your email template. You can then create a few different snippets with your separate topical unsubscribe links.

Then on the individual emails, you can replace that unsubscribe div with a snippet that's specific to the unsubscribe topic. Another option is having separate hard-coded unsubscribe links to each topical unsubscribe page.

Then your Subscription Center should have topical unsubscribes triggered based on a person's visiting those specific topical unsubscribe pages.

I'm in the final stages of writing up a design document for a Marketo subscription center like this one here and like you're asking. You can preorder it if you want!

Cheers,
Edward Unthank | Founder, Etumos

[Alok_Ramsisaria]

Hi Teresa, You can have multiple unsubscribe footer content if your whole footer or where the unsubscribe section should be, must be an editable(using the Marketo 'mktEditable' class) area in your email template. When you create emails using that email template, you can update the unsubscribe content accordingly with the help of snippets or tokens, or manually. In that editable section you can include as many unsubscribe contents with your choices of links in it as you want in different emails. But make sure about the default unsubscribe content that each Marketo email picks up from the admin panel of your Marketo account. Whether you would want to include that default unsubscribe content as well.