Is it possible to set up an unsubscribe url that points to a preference center outside of Marketo?

[josecolella]

Hello team,

My company is creating a preference center outside of Marketo since we need to be able to unsubscribe from other providers. Is it possible to set up the unsubscribe url with a dynamic variable (in this case, the lead id) in Marketo, so that every mail can have that unsubscribe link in all emails?

[SanfordWhiteman]

Sure, you could include the {{lead.Id}} token in a non-Marketo URL, but what are you going to do once you have the Lead ID?

[josecolella]

Hello Sandford,

Thanks for your response. Is there any instructions as to how we would do this?

Our link would be my.link.com/subscriptions/preferences/{{lead.Id}}. Once the user ends up in the custom page, we allow them to enter their email into an input and send an unsubscribe to Salesforce that integrates with marketo and every other email provider.

[SanfordWhiteman]

You should read Greg’s seminal article on the Unsubscribe Link.

But the example flow you’ve provided doesn’t really answer the question. Is the intent that they have to know the Email Address that matches the Lead ID for authentication? And you’ll be querying the Marketo REST API to see if it matches?