Is it possible to segment our brands/partitions for the purpose of unsubscribing?

[Anonymous]

We have multiple business units under one company. How would this be executed? I would want the leads to be available to mutiple brands and the leads to be able to have the option of opting out of a particular business unit or from all communications. 

[Anonymous]

We have separate workspaces and partitions by discipline segment (industry) at this time. We also segment our leads currently by discipline segment which is a field added for Marketo to our Salesforce database as well. However, our discipline segment split can only currently assign one discipline (industry) to a lead -- we need a solution to have lead subscribed to multiple brands which span multiple industries.

What would be the best steps towards adding the customized additional unsubscribe fields? How would I need to communicate this to the Salesforce expert at my company?

[Josh_Hill13]

Yes, there are tons of ways to handle this.

Are you using WS and Lead Partitions? You need to do special things for that situation. Can you tell us more about your setup?

See ideas here:
http://www.slideshare.net/jdavidhill/marketo-email-reputation-management
http://www.marketingrockstarguides.com/subscription-management-tips-for-marketo-454/

[Jep_Castelein2]

You can create multiple custom opt-out fields to manage unsubscribes. Just make sure that you manually add them to the Smart lists when you send out emails, because - unlike the Unsubscribed field - emails are not automatically suppressed for people who have opted out.