Is it possible to automatically change spellings by region?

[Anonymous]

Our content is all written with English (UK) rather than American spellings, except for when we are directly contacting people in the US.  Is there a way of using dynamic content so that words such a customise can change to customize when it goes to someone in the US?  I have the different regions set up as segments.

Currently I have to set up separate email programmes for each region then go through and change the spellings, but thought there might be a better way.

Many thanks for your help in advance

[Josh_Hill13]

Sure, you can use dynamic content/segmentations to do this. But you will still need separate blocks for US/UK spellings. So it will be automatic in the sense it will send the right version to the right people, but Marketo doesn't "know" when to use different spellings.

[Anonymous]

Thank you Josh.  Do you think each block should be set up as a snippet then?  Does a block have to be a whole paragraph or section within an email or could I specify the individual words that I will want to change?