insightera

[Anonymous]

Are you using insightera in marketo? Does anyone know if its included with Marketo and how we can get started with it? We have a wordpress site. is insightera basically bringing industry specific content to a particular lead when they come to your website or is it via  landing pages? please help!

Thanks!

[Josh_Hill13 · Accepted solution]

Insightera is now RTP module in Marketo. This costs extra, so ask your account rep.

Yes, it can do exactly what you want. Essentially you define blocks on your site that RTP replaces depending on the lead. You can use smart lists to define what the lead sees.

[Anonymous]

Thanks Josh!
 

[Anonymous]

RTP allows you to show personalized content based on predefined match segment. For example, your homepage can look different for somebody based on the user's industry like healthcare vs finance.