I have been asked to insert a 250ok tracking code into our newsletter, so my question is how do I do that? Every link I find for a 250ok article is broken, goes to a whoops page..
The pixel code starts with
Obviously my first time, so any help is a great help.
Does this pixel need to be added to the email templates, or does the Marketo integration handle it?
If it's needed, it seems that an analytics domain name is required. Correct? Is there a way around this?
And does anyone have actual best practice documentation on the setup of 250ok?
If you add the tracking pixel to email templates (vs. individual emails), you won't be able to distinguish performance between emails. Are you looking to track specific emails? If so I recommend creating separate campaigns in 250ok per email you're looking to track then adding the pixels in the emails vs. template. Hope this helps!