Inferred Company or ISP in Company Web Activity Report

[Valerie_Armstro]

Hello Community!

According to this documentation, the Inferred Company or ISP value will be bold if the name is the company, not an ISP. How reliable is this differentiation? A few of the top companies I'm seeing seem to be ISPs from India, the UK, and the US, but the name in the Inferred Company or ISP column is bold.

[Dory_Viscoglio]

Hi Val, in past experience I've found that Marketo was good at identifying ISPs in the states, but not nearly as good at identifying ISPs outside of the US. I would add a lot of exclusion words to improve reporting, but some would still sneak through. Not sure if they've made things better in the past couple of months.