Industry benchmark for conversion to opportunity

[Anonymous]

Hi all,

We are a communication equipment manufacturing and marketing B2B company. We are trying to find out  some industry benchmarks for some of the key metrics we track regularly but couldn't find any. The data we are looking for are the following:

1. For similar companies that use marketing automation what is their rate of opportunity creation - New lead created to opportunity created for that lead.
2. % of new leads created getting to sales ready stage
3. time taken for a new lead to reach sales ready stage
4. Time taken for a new lead to get converted to opportunity

If anyone have these data could you please share it with me or point me to a resource where I can get it?

Thanks in advance and have a great weekend,

Smitha

[Anonymous]

Check out SiriusDecisions, who collects a lot of this information and shares it in their research.

[Anonymous]

Thanks for sharing this information Jason!