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In Marketo, is a lead also a contact?

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Sherry_Hale
Level 4

In Marketo, is a lead also a contact?

In other words, when I'm creating a smart list that says "when a lead is created" will it also catch when a contact is created?  There is no option for contacts which is why I'm asking.
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Anonymous
Not applicable

Re: In Marketo, is a lead also a contact?

Assuming you're using SFDC, yes.  Everything is a "lead" in Marketo.  Makes for some interesting clarifications around nomenclature in our office.  (Depending on what exactly you are trying to do, you may want to additional filter / constraints for source = Salesforce or Marketo.)

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Anonymous
Not applicable

Re: In Marketo, is a lead also a contact?

Assuming you're using SFDC, yes.  Everything is a "lead" in Marketo.  Makes for some interesting clarifications around nomenclature in our office.  (Depending on what exactly you are trying to do, you may want to additional filter / constraints for source = Salesforce or Marketo.)
Anonymous
Not applicable

Re: In Marketo, is a lead also a contact?

Yes, Marketo refers to all people as leads.

If you are trying to segment based on Salesforce Lead vs. Contact, you can use the filed SFDC Type.
Sherry_Hale
Level 4

Re: In Marketo, is a lead also a contact?

Awesome, thank you Richard!  I wanted to be sure the trigger type of "lead created" would also apply to contacts created.