Importing Unsubscribes by Preference

Level 2

Importing Unsubscribes by Preference

I'm migrating my company off of Salesforce Marketing Could (ExactTarget) where we used publication lists to manage subscriber preference.  As I ramp up our Marketo instance, I'll want to import unsubs from ET - not only global unsubs but also preferences (unsub.  Does anyone have a good workflow to achieve this? I've been combing through the Community and I haven't found a similar question yet.

Thanks for the help!

Related to How can I load unsubscribers from previous systems?

Level 10 - Community Moderator

Re: Importing Unsubscribes by Preference

You're getting ahead of yourself to a degree. It's not so much a question of importing complex un/subscription info as having a place to put it. You have to figure out how you're going to manage subs in Marketo (beyond the default Unsubscribed boolean field)

Once you figure out how you're going to store the info in Marketo -- timestamp or boolean fields, program membership, JSON field -- then importing it is easy.

However, Marketo will only remember the Unsubscribed value if a lead is deleted. If you want to preserve the other values for later, you'd need to export them and periodically reimport  (w/existing records only) or call out to a webhook on lead creation to get supplementary info (my preference and how we manage giant suppression lists).