Identify leads from Paid vs Organic Search

[Birbal_Negi1]

Is there a way to determine whether a lead is coming from paid or organic search? And are there unique parameters to differentiate different tactic types (Paid, social, email, organic etc.)?         

[Josh_Hill13]

You must use url parameters (utms) to track this with Marketo from your sources.

There are several dozen threads on using URL parameters and UTMs.