HOw to Use Data Events from RTP Segments

[Kamaljeet_Kaur]

Hi All,

Can someone help how to use "data event" in RTP segments under APIs? There is not good explanation on this in the documentation. I checked both the links but not sure where and how to make use of these?

https://docs.marketo.com/display/public/DOCS/Web+Segments -> It has just one liner explanation on using data events "

Data Events - Segment visitors that trigger specific Custom Data Events

Add the Event value you want to target. E.g. from third party data sources."

https://developers.marketo.com/javascript-api/web-personalization/custom-data-events/ - documentaion here is also not clear.

I want to pass the link URL whenever user clicks any link on the site and then see if the link URL has "/folder/* pattern then create the segment and show a campaign to those users. Basically, show a campaign to users on a specific page and when he clicks on any link from the page (which is external or other folder link on the site) then show him a widget asking him to stay on the page itself or go to the clicked page.

Regards,

Kamal 

Any suggestions how to acheive this?

[JD_Nelson]

I don't know Data Events, but I also don't think that's what you need for this scenario. There's a Behavioral segmentation criteria for "Include Pages" which will work for this. Just use that and your wildcard data to indicate when a visitor will match. The confusion I usually explain to people about "include pages" is that it's not what page the campaign runs on, it's what page a visitor sees to THEN qualify for a campaign that's running on a different page -- exactly your situation, here.

[Kamaljeet_Kaur]

Thanks for your response JD. Include pages wont work here as I want to show the campaign when user tries to exit by a link click. 

eg. currently user on pageA and clicks on CTA to go to pageB, so I want to show the campaign on this click event. i.e. whenever user clicks on this CTA/or any other link on pageA which is taking user to pageB then show a campaign.

Do you think include pages will show the campaign on the same page on which click event is triggerred?

[JD_Nelson]

I'm not sure I fully understand the concept, but if you're looking to ultimately get confirmation about a link click before going to a secondary page, then I don't think RTP is the solution for this.