How to update a users profile when they click a link?

[Anonymous]

Our emails are designed to understand users better by the links they click, and instead of analyzing the results of an email campaign I want to automatically update the users profile when they click links. Is this possible? What needs to happen is a user clicks on a specific link and their profile is then updated with a time stamp and the link tag (for example brand name of product). This field should update and keep a running tab of e users click behavior so their tastes can be monitored over time to see if brand affinity changes. Hope to hear how to do this, or better yet get a link to a tutorial to set this up..

[Anonymous · Accepted solution]

You should be able to do this by creating trigger smart campaigns using 'clicks link in email', email is [your email message], link is [your link(s) name]. Flow is change data value [field you wish to update], schedule is run every time.

May take a little while to set all the campaigns up depending on how many emails/links you have though.

[Anonymous]

Jason,

In addition to the method Nadia suggested, you might also want to consider using URL parameters like UTM tracking to track links. You can use smart campaigns that are triggered whenever someone visits a webpage with a specific UTM URL parameter (email in this case) and a couple flow steps - one that stamps today's date and another with conditional logic to update a field based on the link they just clicked.

URL builder for UTM tracking: https://support.google.com/analytics/answer/1033867?hl=en

[Anonymous]

Thanks Nadia, your solution worked. Now I need to figure out how to get multiple values to populate the field, preferably comma separated.

[Anonymous]

Hi Jason,

Another idea would be to create score field for each product line (eg "Score Product A", "Score Product B" and so on) instead of a single text field "Product Interested On". Every time someone clicks on a product A link, you'd increase Score Product A by say 10. This way you can track someone's interest in more than one product at a time (the higher the score the higher the interest).