How to track Google Adwords spend in Marketo and then salesforce

Lissa_Daniels
Level 2

How to track Google Adwords spend in Marketo and then salesforce

Hi all,

I need to figure out how to get the money we spend in Google Adwords into Marketo, so we can link to leads in SalesForce.  We break it by campaign in Google, then Campaign in Salesforce.  

We currently have google code on pages, and conversion tracking code on thank you pages.

thanks,
Lissa
1 REPLY 1
Michelle_Tizian
Level 10

Re: How to track Google Adwords spend in Marketo and then salesforce

You can add a period cost on the program set up.  I usually add a monthly cost to the google Adwords of our campaigns, and if your program is synced to SFDC, it will show up there.