How to Track Email Responses

[Yuri_Daniels2]

Marketo Rockstars,

Does anyone know how to track email replies in Marketo/Salesforce? We're running direct reply emails at scale and can't track which content (email body) is driving higher engagement. No problem tracking by subject line if those are unique. Salesforces tracks replies but our activity report doesn't do a good job filtering by content (Comments contain "xxx") as filters aren't equaling the sum of total responses.

We're reviewing Siftrock which integrates with Marketo and can bucket replies by date (auto response, OOO, unsubscribe, etc) and filter them from hitting a rep's inbox. But it doesn't provide program and campaign-level reporting, among other weaknesses.

Any advice would be greatly appreciated. Thanks!

[Grégoire_Miche2]

Hi Yuri,

This question belongs to the product section.

Marketo cannot do this.

Use a tool such as Siftrock | Find New Leads by Mining Email Replies

-Greg

[Yuri_Daniels2]

Got it, thanks.

We are already reviewing Siftrock. Any other competitors we should also review?

[Grégoire_Miche2]

Not that I know of

Your feedback on Siftrock would be interesting.

You should rather have it integrated with Marketo, otherwise, you will loose most of the value the solution would offer if you have to move and reconcile the info manually

-Greg

[Anonymous]

Classic Marketo support...Marketo just bought a company that does this, Tout (www.toutapp.com).  Some others I know of: Hubspot Signals and Yesware

[Matt_Quirk]

Anyone know the timeline for implementation of this feature into Marketo? Marketo Admin​ Can someone speak to any initiatives to get this feature into Marketo?

[Heather_Padgett]

Following - as I'm curious as well!

[Andy_Varshneya1]

+1 for SiftRock.

[Devraj_Grewal]

I'd recommend Siftrock as well.

[Heather_Padgett]

I'm looking into Siftrock - can you give me a bit more insight? Thanks!