How to Track Email Responses

[Yuri_Daniels2]

Marketo Rockstars,

Does anyone know how to track email replies in Marketo/Salesforce? We're running direct reply emails at scale and can't track which content (email body) is driving higher engagement. No problem tracking by subject line if those are unique. Salesforces tracks replies but our activity report doesn't do a good job filtering by content (Comments contain "xxx") as filters aren't equaling the sum of total responses.

We're reviewing Siftrock which integrates with Marketo and can bucket replies by date (auto response, OOO, unsubscribe, etc) and filter them from hitting a rep's inbox. But it doesn't provide program and campaign-level reporting, among other weaknesses.

Any advice would be greatly appreciated. Thanks!

[Anonymous]

Really curious on this, so wanted to reiterate!

We mainly use conversational email CTAs, but we end up getting a lot of replies that say, "No thanks" or "I'm not the right contact" or "Unsubscribe me" (even though we have a darn unsub button!).

How could I keep these types of emails from being counted towards my "Replies" stage progression? I only want my, "Yes, I want a demo" replies to count as a conversion.

[Anonymous]

I’ve been hearing this question a lot more lately. Seems to be a rise in b2b companies sending human, plain-text, conversational “reply” CTA emails.

The main gap Yuri called out is about tracking replies for a *specific* program in Marketo.

Edward and Nate had a good idea on this. They showed us how to use progression statuses to log replies on a program. With those statuses you can then run attribution and automation based on “replied” instead of clicks/forms.

Here’s the full guide. https://siftrock.com/blog/how-to-track-email-replies-as-progression-statuses-in-marketo-the-mops-gui...

Does this solve your use case, Yuri?

[Anonymous]

I love the idea, but I have a questions

We mainly use conversational email CTAs. We end up getting a lot of replies that say, "No thanks" or "I'm not the right contact" or "Unsubscribe me" (even though we have a darn unsub button!). How could I keep these types of emails from being counted towards my "Replies" stage progression? I only want my, "Yes, I want a demo" replies to count as a conversion.

[Anonymous]

Another +1 for Siftrock. Their integration into Marketo is seamless and I love how you can setup unique workflows so you can customize how you want to use the data that they mine from your email auto replies. Plus, the Siftrock team is awesome to work with.

[Heather_Padgett]

Adding a +1 for Siftrock... don't know how I lived without it!

[Devraj_Grewal]

I'd recommend Siftrock as well.

[Heather_Padgett]

I'm looking into Siftrock - can you give me a bit more insight? Thanks!

[Devraj_Grewal]

Heather,

No problem. I actually wrote a review here: https://www.g2crowd.com/products/siftrock/reviews/siftrock-review-362240

[Grégoire_Miche2]

Hi Yuri,

This question belongs to the product section.

Marketo cannot do this.

Use a tool such as Siftrock | Find New Leads by Mining Email Replies

-Greg

[Andy_Varshneya1]

+1 for SiftRock.

[Yuri_Daniels2]

Got it, thanks.

We are already reviewing Siftrock. Any other competitors we should also review?

[Anonymous]

Classic Marketo support...Marketo just bought a company that does this, Tout (www.toutapp.com).  Some others I know of: Hubspot Signals and Yesware

[Matt_Quirk]

Anyone know the timeline for implementation of this feature into Marketo? Marketo Admin​ Can someone speak to any initiatives to get this feature into Marketo?

[Heather_Padgett]

Following - as I'm curious as well!

[Grégoire_Miche2]

Not that I know of

Your feedback on Siftrock would be interesting.

You should rather have it integrated with Marketo, otherwise, you will loose most of the value the solution would offer if you have to move and reconcile the info manually

-Greg