How to setup FT, MT and Last Touch for new instance?

[Anonymous]

Hi

I would like to setup the FT, MT and Last Touch for new instance and I have also gone through with couple of discussions about attribution, which are pretty much helpful!
But still I would like to know the best practices to setup the FT, MT and Last Touch in the new instance.

I knew this kind of questions repeated many times, but still it would be great if I get the best practices to setup FT, MT and Last Touch!

Thanks,

Avinash

[Erik_Heldebro2 · Accepted solution]

Hi Avinash!

I wrote up this post at the beginning of the year detailing this kind of setup, you can find it here: First, Last and Multi Touch attribution for UTM parameters and auto tagging emails

Also if you check the comments Dan Stevens​ had some good additions to clearing the fields for more accurate multitouch datalogging, if you search on "UTM History field"

Hope this helps!

Best,

Erik

[Anonymous]

Thank you, Erik!

[Anonymous]

Hi Erik,

Does Morketo automatically captures the Program Success date for MT?

Why Program Success date is required for both MT and FT?

[Erik_Heldebro2]

Hmm for program success date you can basically trigger on the Program Status updating and Success is true with a Flow Step for Change Data Value with a datestamp, i.e {{system.dateTime}} or {{sysem.date}}, although you would probably need to apply this kind of logic manually as there's a risk it will be complex if applied globally.

As you can see you can add the constraint Success: true but there's not a way of saying Previous success was false (to apply this globally), so the way I see it is if you have a cloneable program template you can add this type of smart campaign to trigger once and use it in your MT field with {{program.Name}} to register success, program name, and date wherever you wish.