How to set up adwords conversions in Marketo

[Stéphanie_RENAS]

Hello,

I added Adwords as a Lauchpoint Service successfully in the Admin.

I also created a Revenue Model with Adwords Mappings (I've 4 members in my revenue model)

However, no conversion is available in my adwords account.

Is there anything else I should do ? (custom columns in adwords ??)

Thanks !

Stephanie.

[Anonymous · Accepted solution]

In your model go to edit draft and in that window configre the edit adwords mappings window.

Then in Adwords ad you columns using the custom columns feature

[Marion_Tafoiry]

I have mapped conversions in Marketo but no new metrics have shown up in the customs columns in Google Ads.

I also get an Error report saying: OfflineConversionError.UNAUTHORIZED_USER

Could you help here please?