We have some purcahsed data in our Marketo instance, and I need to set an expiry date for it, so that it is not emailed after 12months if no interaction has occured.
One way would be to create a Smart Campaign like this:
Smart List: Member of List & Inactivity filters of your choosing (Not Clicked Link in Email or on Webpage for example) Flow: Delete Lead or Change Data Value: Marketing Suspended = True Schedule: Run Once on the expiration date
OK thanks. I wasn't sure if there was a set field I could put an expiry date in so that when I do data uploads I upload the expiry date of the data at the same time. If not I'll create smart campaigns within the programs I set up with this uploaded data in it.
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