How to Score Leads from the Same Company

[Anonymous]

It seems like at this time, Marketo does not account scoring but is there is a way to track and score multiple leads who are all coming in from the same company? Possibly as a demographic score?

The last post I saw was in 2011 https://community.marketo.com/MarketoDiscussionDetail?id=90650000000PL7TAAW
Have there been any updates in the past 3 years?  If not, does anyone have any best practice suggestions to use as an alternative?


Thanks!

[Anonymous]

Hi Sydney,

That's what I am doing -- the demographic route. It requires you to have different 'score' fields within Marketo/SFDC, but I actually like being able to break out the behavioral from the demographic.