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How to know which version

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Sujatha_Vutla
Level 5

How to know which version

Hi,

I have a doubt regarding "opens". We know how to get the value of how many opens the email. But how could we know that the person is opens HTML version or Text version.

Thanks.

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SanfordWhiteman
Level 10 - Community Moderator

Re: How to know which version

Literal opens (in the Activity Log) do not exist for the text version, since text variants can't download the essential tracking pixel.

In an Email Perf Report, you'll see "synthetic" opens counted for anyone who clicks, regardless of whether they downloaded the pixel.

It's not possible to know who opened the text version but didn't follow the CTA.

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2 REPLIES 2
SanfordWhiteman
Level 10 - Community Moderator

Re: How to know which version

Literal opens (in the Activity Log) do not exist for the text version, since text variants can't download the essential tracking pixel.

In an Email Perf Report, you'll see "synthetic" opens counted for anyone who clicks, regardless of whether they downloaded the pixel.

It's not possible to know who opened the text version but didn't follow the CTA.

View solution in original post

Sujatha_Vutla
Level 5

Re: How to know which version

Okay. Thanks for the clarification.