How to handle unsubscribe with sales reps emailing customers

[Anonymous]

Hello all,

I was curious as to what other companies are using as far as the unsubscribe process for their sales reps. Obviously it is easily to control and enforce the process with our marketing emails that are sent out of Marketo. However we have almost all of our sales reps using sales insight. I know that we can  add the unsubscribe link to the body of the sales insight templates but they are not added to the footer like regular Marketo emails. What about if a rep was sending out an email via Outlook that did not have the sales insight feature? Do you have your IT department add it to your companies footer? Just looking for suggestions and ideas other companies have implemented?

Thank you!

[Grégoire_Miche2]

Hi Amanda,

First thing, you can manage in the admin -> Sales Insight, whether or not Marketo will add the std unsubscribe link to Sales emails. The dialog looks like this:

Therefore, you can force the addition of the unsub link to any email sent by sales.

An alternative solution is to add a {{system.unsubscribelink}} token in the footer of your email templates.

-Greg

[Anonymous]

Hi Greg,

Thanks for the help! However, doesn't that add the unsub link to emails sent out from Salesforce? Not through the Outlook plug in?

[Grégoire_Miche2]

Hi Amanda,

On SFDC, yes it will. Will it work also on emails sent from outlook? I have never tried, to will have to try and let us know

-Greg

[Conor_Fitzpatri]

Amanda,

You are correct, the settings that Greg referenced will not add (or take away) the standard unsubscribe footer in Outlook. The only way you will get an unsubscribe footer in the Outlook plug-in is to put it in the email template itself. Also, keep in mind that tokens do not render in Outlook so you can't just throw {{system.unsubscribelink}} in there.