How to email entire database?

[Anonymous]

I want to email to the entire database.  Smart campaign is:

Member of a smart list = lead in all leads.

So i do that and in the schedule it is set to affect about 20k leads.  But when I look in the lead data base I have 65k known leads.  

Why the difference?

[Anonymous]

Hi Darren,
Does it say in the schedule tab that ~45k are blocked from mailings?

Will

[Anonymous · Accepted solution]

The difference could be that not all leads are inside a list and that not all leads are still subscribed and able to receive your emails. 

I would try in the smart list the following:

Unsubscribed = false
Email invalid = false
Email address = "is not empty"
Marketing suspended = false

This will give you a more accurate picture of your mailable leads and will potentially run a lot faster than "member of all lists"